Investigating Creative Bussiness Communications
Communication lies at the heart of any business. In fact I would even go so far as to say that without communication there can be no business. This did not mean believing they were stupid (something business people often wrongly assume about those who read their communications) but that they just knew nothing about what I was trying to get across. Believe me if it is possible to misunderstand something then people will.
You should never write as though you were having a conversation. When you have a conversation it usually means that part of the message is assumed. This is rubbish. Writing is far more complex than this.
A little while ago I was involved in a project where we had to redevelop part of a web site. We were both very clear in our minds about which part this was and so never bothered to clear this up. This continued for about two weeks. This is not an uncommon problem in business.
The real trick is to write in such a way that you communicate your message without overdoing the detail. There is nothing more annoying than having to read a simple message with a lot of other words in the way. Clearly there are good reasons for such thinking and many organizations take that advice to heart and it becomes policy. Of course, on the flip side is the dirty word of secrets and many folks who are not privy to secrets feel disrespected because they are not trusted and therefore, do not give their 100% at work.
Is it true that not everyone can be trusted with information? Well, information is power and if you power-up those who cannot control their integrity levels or choose not to, then in a way giving them the information makes you an accessory to their actions. For instance, many folks have a lot of knowledge, experience, observations, insight and original thoughts.
But, like water it does flow, information, like living organisms want to be free. Thus, the information just like water stopped in the river by beavers, well, eventually it will find a way, it always does. Communication is about the transfer of information, and it is important for all companies, and organizations to do communication audits to insure the right information is being passed on.
There is little doubt that the business world locally, nationally and globally has been forever changed by the information age. Today, the world is closer together than ever before and an economic crisis in any one country has far-reaching effects elsewhere around the world. But, what will these new technologies be that increase business communications speed of transmission and bandwidth be like? No it will not be infinite by any means, but compared to what we have now it will be.
Soon, we will have super small devices that operate by voice and eventually by thought. The storage capacity will be better than the library of congress even for a device the size of a mini-cell phone. Well, think about it for a second, you can collaborate on designs. But that’s not all this technology will do and there will be entrepreneurs and innovators bringing you new applications for these new fantastic business communication tools, as fast as they can think them up.
Tags: business communications
Related Posts